Book
by Robert Schumacher (Editor), and 53 contributing authors along with Mr. Florian Egger, PhD.
Description
User research is global – yet despite its pervasiveness, practitioners are not all well equipped to work globally. What may have worked in Nigeria may not be accepted in Russia, may be done differently in Brazil, may partly work in China, and may completely fail in Kuwait. And what often goes less noticed, but equally vexing, are technical, logistical and planning issues such as hiring qualified translators, payment procedures, travel issues, setting up facilities and finding test participants.The Handbook of Global User Research is the first book to focus on global user research. The book collects insight from UX professionals from over twenty countries and, following a typical project timeline, presents practical insights into the preparation, fieldwork, analysis and reporting, and overall project management for global user research projects. Any user experience professional who works on global projects -- including those new to the field, UX veterans who need information on this expanding aspect of user research, and inquisitive students -- will need this book to do their job effectively.
Features
- Presents a definitive collection of hard won lessons from user experience research professionals around the world
- Includes real-world examples of challenges involved with global user experience research and provides approaches to these issues
- Contains problems, solutions, anecdotes, case studies, and outcomes from actual practice that illustrate actionable tactics for the practitioner
About the Editor
Robert M. Schumacher is Managing Director at User Centric, Inc., a leading global user research firm, and CEO of User Experience Ltd., the first foreign-owned user research firm in Beijing, China.. He was one of the driving forces behind the formation of the User Experience Alliance. He speaks frequently on user experience and user research at national and international conferences, holds several patents, and has written dozens of professional and academic papers. In 20 years of professional experience, Bob has held technical and management positions in the telecommunications industry in human factors, new product development, and project management.Payment
The cost of the book is 45.00 CHF and if you are buying using a credit card from another country you will be charged by your credit card company with their currency conversion rate. The postage will be standard delivery and should take from 4 to 7 days if you are located outside of Switzerland.Standard delivery is 2 days in Switzerland.
Note: We are only selling this book in Europe, North Africa and the Middle East. If you would like a copy and are outside the regions mentioned please send us and email at contact@Telono.com. You should also be able to find the book on the Amazon websites.
Schumacher, Robert M. (Ed)(2009). Handbook of Global User Research. Morgan Kaufmann, ISBN 978-0-12-374852-2.
